Jeff de Haan
Head of Europe & UK
I started working in the financial services industry in 2000 as a trainee financial advisor. Shortly thereafter, at the age of 20 I launched my own financial advisor business. In 2006 we became one of the first fee-only advisory firms in The Netherlands and an early adopter of holistic financial planning and evidence-based investing.
This early affinity with evidence-based investing led me to joining Dimensional Fund Advisors in 2012, where I worked closely with financial advisers, wealth management firms and family offices across the Northern European region for almost 10 years. In 2022 I left Dimensional to pursue my entrepreneurial and sustainability ambitions, both within and outside the financial services industry.
At Vert, I lead business development in Europe and the UK to develop and bring more sustainable investment solutions to the wealth management community.
I have a BA in Financial Management and Wealth Planning from Fontys University, Netherlands. I am currently completing a Master’s in Executive Team Coaching at Ashridge Hult International Business School in the UK.
The sustainable choice that is the most fun for me:
There are a lot of sustainable choices we make daily (buying organic food, driving our electric cars, etc..), but I think the best – and most fun – decision we’ve made is building our net-zero home.
What I’d like to see more of in the world:
Better (and cheaper) sustainable/public transport options. More storage possibilities for green energy. And more regenerative ‘farming communities’.
